Shopify has made it possible to start an e-commerce store without the hefty cost of setting up an online store from scratch. It offers a complete solution for creating, managing, and marketing a complete online store.
While setting up your store is simple, it doesn’t guarantee success. As a store owner, you must make an effort to ensure success with Shopify. Here are essential tips to help you run a successful store.
Mobile-Friendly Design
More people today use their mobile devices for shopping, underscoring the need to make your store mobile friendly. In fact, mobile e-commerce sales account for over 70% of the market.
Take the time to review your website to ensure optimal page speed, accessible buttons, a responsive design, and user-friendly color and font. The good thing is that Shopify stores are usually mobile-friendly — you just need to ensure different sections are easily accessible on mobile.
Customer Experience
Customer experience can build or break your business — up to 80% of shoppers can abandon your store due to a bad experience. Remember that it costs more to find new customers than to retain existing ones.
Your store should be easy to place orders or initiate returns. Your customer support should be accessible and responsive, and you provide all the information customers want. As such, ensuring your customers have a seamless experience whenever they interact with your business is vital.
Retargeting Ads
Many potential customers start making a purchase but abandon their carts along the way. Or, they view products but don’t make any purchases. These are missed sales opportunities, and you shouldn’t allow them to slip through — at least not all of them.
Set up automated cart abandonment emails to remind them of their pending items and possibly recapture the sales. Using retargeting ads is even more effective, allowing you to show potential buyers the products they wanted to buy. This is a great way to re-igniting their interest.
Brand Identify
You should aim to make your store the go-to option for customers. Ideally, give them a reason to always consider your business for purchases. In this case, you’ll need to build a strong, cohesive brand that’s likely to stick in customers’ minds.
Building a stable brand involves excellent customer experience, universal values, and targeted messaging. Additionally, your font system, logo, and color palette should be unique, and customers should be able to identify you with them. More importantly, keep your customer engaged on social media and create videos that tell your brand story.
Grow with Shopify
Shopify offers entrepreneurs a platform to build an online store without the complexity of building a custom solution. If you have a product you want to sell online, Shopify offers a robust platform with flexible plans and different features for running an ecommerce store.
Once you have set up your store, take advantage of its features to promote your products on multiple sales channels, manage your team, track your inventory, and stay organized. More importantly, leverage tips we’ve shared to build traction and deliver the right experience to customers.
